Ireland’s car marketplace
List today. Buyers this week.
Fairlane blends auction pace with verified classifieds so private sellers and small dealers unlock real liquidity without faff.
Snapshot
“We moved 14 dealer units in four drops. Buyers were vetted, fees instant, zero back-and-forth.”
— Aisling Donnelly, Ballymore Autos
Auction soft-close
Fair past-the-post finishes
Verified classifieds
Identity-backed offers only
Built to hit the only numbers that matter.
Auctions-first with verified classifieds as the safety net. Every workflow, notification, and fee lever is tuned around liquidity, trusted buyers, and predictable take rates.
- Auction sell-through target
- 75%+
- Median bids per lot goal
- 10+
- Buyer fee net revenue goal
- €100k/mo
- Refunds & chargebacks ceiling
- <0.6%
Fairlane system
One platform. Four modules you can switch on as you scale.
Boost placements spark demand, Pulse data informs reserve calls, Dealer tools unstick trader operations, and Alerts meet buyers the second drops go live.
Boost
Paid placement that pins your listing to the top of drops, search, and buyer alerts for 24–72 hour bursts.
Pulse
Weekly market read from live bids and sold comps that sets reserve bands and price anchors automatically.
Dealer
Small-trader toolkit with bulk uploads, co-branded storefronts, and KYB backed permissions out of the box.
Alerts
Identity-verified buyers on email, SMS, and WhatsApp the minute your listing goes live or reserve gets hit.
Fairlane Dealer plan
Built for small traders who still want enterprise-grade guard rails.
Upload stock in bulk, hand listings to your team with KYB-backed logins, and let Fairlane handle history badges, VAT-ready fee invoices, and dispute tooling.
- • Co-branded storefronts across auctions and classifieds.
- • Inspection bookings and logistics quotes per county.
- • Live bidder demand signals before every drop.
What’s inside
- API + CSV ingestion with ReserveAssist guardrails
- Risk workbench with strikes, KYC/KYB statuses, device graph
- Soft-close monitoring dashboard and manual settle tools
How it flows
No faff pipelines from listing to fee captured.
List in ten minutes
Drop in the reg, auto-import spec and history, then add standout photos that clear our quality gate.
Run fast drops
ReserveAssist bands, soft-close fairness, and real-time moderation keep bidders confident and active.
Close and collect
Buyer fee invoices, KYB-backed dealer profiles, and handshake tooling hand listings off without admin chase.
Into the lane?
Kick off your first drop, sync your dealer stock, or plug Fairlane APIs straight into your CRM. We’ll have qualified buyers ready by the end of the week.
Fairlane — List it. Move it.